Google Analytics so that you can track all sorts of metrics as they relate to your content and website's visitors over time Clearly, marketing real estate involves analytics this way to understand whether or not your efforts are actually working out for you or not. How well are your listing doing? How many people are visiting your site? Have you set goals? What is the average session rate? What about the bounce rate or exit rate? It will all make sense and come together
Setting up a local business page on Google for your compound name efforts is definitely prudent. If you can, target the right keywords in your business page as well. This is a very important step in the process, and you can also solicit reviews on Google once your profile has been established as a local business.